Long Tail

Libraries/librarians have the ability to bring new materials, markets and tastes to their readers. Libraries bring new books and materials into their library as budget allows, usually these materials are highlighted in a "new releases" section. Additionally, libraries can highlight old materials and make them new again by creating displays, programs and book displays. While reading The Long Tail, I thought about how libraries can work in the same way as Amazon. Suggesting books to readers based on material they've already read. While doing readers advisory, librarians also have the opportunity to share something new readers, they have the ability to create whole new markets. Libraries have the ability to open readers to tons of new materials, markets and tastes simply with the services and collections they provide.