"sticky"

As someone who started using Facebook (though never MySpace)four years ago I can personally attest to just how much time can be wasted on this type of social networking site. These sites are "sticky" or keep users returning because of the service they offer. Social networking sites allow you to connect and interact with friends, family, co-workers and even strangers anytime of day right from your own computer. Additionally, you can reconnect with old friends and receive up to date news on friends you don't see very often. Also, it's quite amazing just how much information people are willing to freely include on these sites. Want to know where you old college roommate is working or if someone from high school got married? Social networking sites can often provide this information in just a few clicks. Finally, the sheer amount of content and services offered by these sites can keep users busy for hours. Perhaps you log on just to check for updates...but then you see so-and-so uploaded new pictures, so-and-so sent you a happy hour drink, so-and-so challenged you to a trivia game...and before you know hours have passed. These sites are highly entertaining and offer amazing social networking capabilities that can keep users occupied for hours.